วัดผลแคมเปญ(wát pŏn kaem-bpayn)
Meanings
1VerbB2
[to] measure campaign performance
to evaluate how well a campaign achieves its objectives using defined metrics and KPIs
Examples
ทีมการตลาดteem gaan dtà-làatทีมการตลาดteem gaan dtà-làata marketing teamวัดผลแคมเปญwát pŏn kaem-bpaynวัดผลแคมเปญwát pŏn kaem-bpayn1[to] measure campaign performance2campaign performance measurementด้วยdûuayด้วยdûuay1with; together with2also; too; as well3by; by means of; using4because; since (formal/literary)5polite/softening sentence particle (formal)6because of; due toยอดyôtยอดyôt1top; peak; summit2tip (of plant/shoot)3amount; total; balance; sales4excellent; superb5leader; head (arch.)คลิกklíkคลิกklík1click (sound)2[to] click [sth] (button/link)3[to] click (mentally fit)และláeและláeand (coordinating)อัตราàt-dtraaอัตราàt-dtraa1rate; ratio; rate of2fee rate; tariff3quota; allotment4scale; grade; official level5established post; headcount slotแปลงbplaengแปลงbplaeng1[to] transform; convert; modify; adapt2plot; parcel (of land); garden bed3classifier: plots/sections (of land, garden beds)เพื่อpêuuaเพื่อpêuua1for; in order to2for the sake of; on behalf ofดูว่าduu wâaดูว่าduu wâa[to] see if; [to] check whetherแตะdtàeแตะdtàe1[to] touch lightly; tap2[to] tap; touch-pass (sports)3[to] reach; hit (a level)KPIหรือยังrĕu yangหรือยังrĕu yangquestion particle: “yet?” / “…or not yet?”
The marketing team evaluates the campaign using clicks and conversion rate to see if it meets the KPIs.
2NounB2
campaign performance measurement
the process or practice of assessing a campaign’s outcomes against goals and benchmarks
Examples
หลังlăngหลังlăng1back (of body)2behind; at the back of3after; later than4roof (of a house)5CL: building; house; structure6rear; back (part)จบงานjòp ngaanจบงานjòp ngaan1[to] finish [a] job/project; [to] wrap up an event2[to] finish a job or project3[to] wrap up an eventเราraoเราrao1we; us2I; me (informal/regional)จัดประชุมjàt bprà-chumจัดประชุมjàt bprà-chum[to] hold/organize a meetingเพื่อpêuuaเพื่อpêuua1for; in order to2for the sake of; on behalf ofวัดผลแคมเปญwát pŏn kaem-bpaynวัดผลแคมเปญwát pŏn kaem-bpayn1[to] measure campaign performance2campaign performance measurementเทียบกับtîiap gàpเทียบกับtîiap gàp1[to] compare with; compare against2compared with; versus; relative toเป้าหมายbpâo măaiเป้าหมายbpâo măai1target (literal)2objective (business/strategy)3goal; target; aimที่têeที่têe1place; spot; seat; space2that/which/who (relative marker)3at; in; to (before place/recipient)4when; the time that (time marker)5ordinal/degree marker6classifier: place/seat/slotตั้งไว้dtâng wáiตั้งไว้dtâng wái1[to] put/place and leave (for later)2[to] set aside; earmark; reserve3[to] preset; set in advance (time/value/rules)และláeและláeand (coordinating)เกณฑ์มาตรฐานgayn mâat-dtrà-tăanเกณฑ์มาตรฐานgayn mâat-dtrà-tăan1standard; benchmark; specification2minimum standard/thresholdของkŏngของkŏng1of; belonging to2thing; item; stuff3property; goodsอุตสาหกรรมùt-săa-hà-gamอุตสาหกรรมùt-săa-hà-gam1industry; industrial sector2industrial (modifier)
After the event, we held a meeting to measure the campaign’s results against the set goals and industry benchmarks.
Word Breakdown
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วัดผลแคมเปญwát pŏn kaem-bpaynวัดผลแคมเปญwát pŏn kaem-bpayn[to] measure campaign performance