โหนกระแส(hŏhn grà-săae)

Meanings

1VerbB2

[to] ride the trend; jump on the bandwagon

to capitalize on a current trend or hot topic to gain attention, popularity, or benefit, often opportunistically

Examples

Many shops are capitalizing on the trend by selling Y2K-style clothes that are currently popular.
2VerbC1

[to] sensationalize trends (media/marketing)

to craft content or campaigns that latch onto trending topics mainly for visibility or clicks, sometimes seen as shallow or exploitative