คอนเซปต์(kon-sèp)
Meanings
1NounB2
concept; theme
An overarching idea, guiding principle, or theme that shapes a plan, design, branding, or creative work.
Examples
งานngaanงานngaan1work; job; employment2task; assignment; duty3event; fair; function4work (product); creation5joule (physics unit)6unit (classifier) for eventsนี้néeนี้née1this (near speaker)2this one3this; the present (time/topic)มีmeeมีmee1[to] have; possess2there is/are; exist3[to] experience; undergoคอนเซปต์kon-sèpคอนเซปต์kon-sèp1concept (marketing/creative)2concept; themeชัดเจนchát-jenชัดเจนchát-jen1clear; distinct; obvious2explicit; definite; unambiguous; unequivocalคือkeuคือkeu1to be (definition/identification)2namely; that is; i.e.3focus/clarifying marker after subjectความเรียบง่ายkwaam rîiap ngâaiความเรียบง่ายkwaam rîiap ngâai1simplicity; plainness (aesthetic)2simplicity; lack of complexity3simplicity (of lifestyle); modestyและláeและláeand (coordinating)ใช้งานchái ngaanใช้งานchái ngaan1[to] use; make use of2[to] operate; run (a device/system)3[to] put (a person/animal) to workสะดวกsà-dùuakสะดวกsà-dùuak1convenient2available; free (time)3at your convenience (polite usage)
This project has a clear concept: simplicity and ease of use.
2NounB2
concept (marketing/creative)
A defined creative direction or thematic framework used in advertising, campaigns, or artistic projects.
Examples
แคมเปญkaem-bpenแคมเปญkaem-bpen1campaign (marketing/political)2promotional campaignนี้néeนี้née1this (near speaker)2this one3this; the present (time/topic)ใช้cháiใช้chái1[to] use; employ2[to] spend (money); pay; expend3[to] require; take (time/effort/amount)4[to] order; command (someone to do) [colloq.]5be acceptable/valid; okay [set phrase]คอนเซปต์kon-sèpคอนเซปต์kon-sèp1concept (marketing/creative)2concept; themeรักษ์โลกrák lôhkรักษ์โลกrák lôhk1[to] care for the Earth; protect the environment2eco-friendly; earth-friendlyในnaiในnai1in; inside; within2during; in (time)3of (formal/official)การสื่อสารgaan sèu săanการสื่อสารgaan sèu săan1communication2telecommunications (esp.)กับgàpกับgàp1with; together with2and (informal)3against; versus4to; toward (recipient/target)5side dish; accompaniment6classifier: sets/pairs (spoon and fork)ลูกค้าlûuk-káaลูกค้าlûuk-káa1customer; client2regular customer; patron
This campaign uses the ‘Love the Earth’ concept to communicate with customers.